Most people are using social media, and it only makes sense to engage them there. Social Media Marketing (SMM) creates an environment where you can interact in real-time with your customers. This kind of digital marketing is accomplished through a running dialog of posts and pictures that welcomes your clients into getting involved with your business. This takes the place of face-to-face interactions that are not possible when dealing with customers from all over the world. It is the place to get to know your customers, and get a better understanding of their needs and wants. Their positive and negative feedback can help to create a better experience for all your customers in both the short-term and long run.
