PPC management is a way of overseeing and managing the use of your ads on sites with related content. The ads show as “sponsored links” or “sponsored ads” on other websites. It becomes a metric for showing results because it shows interest by way of the customer clicking on the ad. The keywords or key phrases are bid on for placing your ad as a banner across the top or alongside a search result. This is the tricky part of knowing what words to use, and creating copy that gets the attention of potential customers.
